The traditional way of marketing is diminishing with the advent of technology. Apart from large firms, this realty applies to small businesses as well. Nowadays, many small companies to reach out to their target customers as well as to promote their products are engaging in local SEO.
What is local SEO?
It is a method of using the internet, particularly search engines such as Google, to promote a specific product or brand, more overreaching out to your intended customers. Any individual who is on the lookout for your business will be able to locate you quickly in the same manner.
Local SEO is an effective method of marketing, as it eliminates the harsh nightmare of putting ads in local magazines and newspapers or using leaflets. The growth of the internet has been drastic during the recent decade. The number has already expanded from a measly 384 million users in 2000 to approximately three billion.
These figures prove that individuals nowadays depend more on the internet to collect information about any point of interest as well as about current events.
These changes are wake up calls for business owners about the decrease in the traditional methods of marketing. SEO is the in thing today and will remain so until the demise of the internet. In fact, SEO is expected to grow rapidly in the future.
Where to conduct local SEO?
Search engine optimization not only works on search engines such as Yahoo, Bing, and Google. You now have the option to boost your local business by targeting online business directories to reach out to your customers. Virtually anyone can access these lists. You can insert information such as your business name, address, contact number, and much more.
Here is a list of the online directories that your business should be found on:
- Better Business Bureau
- Merchant Circle
- Angie’s List
- City Search
These directories apart, creating influence on social media platforms should also be a part of your local SEO strategy. Getting in touch with your clients on a personal level provides you with a simple method to help publicize your business.
Social media are extremely useful tools in such a scenario. Almost all of us have accounts on the numerous social media networks. The number of footfalls on such networks is mind-boggling. Facebook leads the pack with over 1.5 billion active users. Instagram and Tumblr have 400 million and 555 million respectively. You can rest assured that people will certainly know about your business and avail of it if you have a creative way of conducting local SEO with the help of these social media networks.
Why should businesses opt for local search engine optimization?
There are many reasons why local SEO is vital for businesses, irrespective of the fact that your business is an established one or if you are starting a new business. The point is that you use SEO to preserve and promote your business.
1. Online directories have high conversion rates
Based on statistics, you can convert more customers by using local online directories than the traditional method of advertising. Certain directories can even assure of up to 50% customer conversion. This means that it can help you convert five out of ten people to your actual customers.
2. People are going mobile
Not all people use the desktop to browse the internet, as it is not as convenient as portable devices that allow them to browse while on the move. Lost of people nowadays depend on smartphones to access the internet and this number is increasing rapidly. Downloading applications to find local businesses is the current trend. Fortunately, local search engine optimization, apart from traditional desktops, covers mobile users too, allowing businesses to get potential customers conveniently.
3. Local SEO wastes no money
You need to invest money in doing local SEO. However, unlike the traditional way of marketing, SEO allows you to reach your customers directly. In fact, a local SEO campaign provides more results than advertising in local newspapers.
4. Only a few business employ SEO
Most businesses owners discuss SEO. It is a different story that they do not know how it works. The fact that only 10% of them have claimed their listings in Google my Business fortifies this fact. SEO is an art that, apart from ranking your business in search engines, allows you to engage with individuals in such a manner so that they become your customers.
5. Newspaper reading is down
Certain figures indicate that local newspapers have lost 80% of their clients in the past 20 years because of availability of information on the net. Boost your online business with the help of local SEO.