Being a search engine optimization specialist nowadays is harder than ever. The reason behind this is that Google has introduced some tough updates on its algorithms, which can adversely affect the traffic that website owners receive. Google has implemented these updates to help its users; occasionally these updates fail to provide the intended results. As a result, quality sites end up suffering for no cause.
With regards to the problems caused by different types of Google Penguin updates, website owners can use specific techniques, which helps them recover from the Penguin penalty, and improve their website’s status within this search engine. If you need to recover your website from Penguin updates, go through this article, which provides you with valuable tips about the recovery process. Employing these tips enhances the chances of your site recovering from a Penguin penalty.
Over optimization and minimizing damages
The advantage of on-page SEO is that it enables you to manipulate individual factors on your website to achieve high rankings. Unfortunately, the downside is that some webmasters and business owners tend to over optimize certain elements that eventually hurt the search engine rankings of their website, mainly when it concerns the Penguin updates. Webmasters and numerous business owners look upon on page optimization as a priority. Apart from this, it is easy to tweak individual web page variables than attempting to create and implement a comprehensive backlinking campaign.
However, on page optimization has its pitfalls as well. The disadvantage is that search engines, notably Google, will find it much easier to find web pages and websites that are over-optimized. There is not a specific cut off point regarding web page optimization. As we do not know what Google is searching for in its algorithms, we have to test and tweak things to recover from Penguin fully. However, we have been able to successfully improve websites trapped by the Penguin algorithm, and we want to show you certain things that can help you recover from Penguin penalty.
Over optimizing title tags of your web page
Most webmasters tend to mess up in this area when it comes to over optimization. It is vital for you to realize that search engine spiders can easily decipher and catch this kind of over optimization. Therefore, it is critical that you use keywords as a branding opportunity, and avoid using them or reducing them in the title tags of your website.
Over optimizing header tags
Over optimizing header tags by using excessive keywords is very directly, and is similar to over-optimizing title tags. As the search engine spider can easily scrutinize the header tags, it can detect the over optimization methods quickly. Provide informative and useful keywords that engage your audience instead of stuffing your header tags full of repetitive keywords.
Over optimizing internal linking
Using internal linking correctly is one of the best ways of ensuring that your website’s content is indexed correctly. However, you need to address the potential for optimizing problem throughout the Penguin recovery process. Adding an excessive amount of anchor text optimization alerts the algorithm of Google. This can lead to the imposition of a Penguin penalty on your website, affecting it adversely.
Cleaning bad links and new backlinking practices
The next step in the Penguin recovery process is implementing new backlinking strategies as well as cleaning up the bad links.
Have you recently received a notification in your Google webmaster tools?
This notification is to inform owners of websites about unnatural backlinking. Chances are that you are using that method now, or might have implemented it when you first created your site. Irrespective of when you applied this method, it is high time that you removed those unnatural links to prevent Google from penalizing your website.
Here are some helpful tips
Review the diversity of your domain linking
It is a grave mistake to have too many links originating from just a couple of domains when it comes to off page optimization of your website. You can rest assured that Google will penalize your website for that. The Penguin algorithm of Google is going to come down hard on your site if its backlinking profile contains mainly sitewide links. If you do not have control over those links, contact the owners of the website and seek their help to get those links removed. Have completed this task successfully, plays a massive role in the Penguin recovery procedure.
Review the authority distribution of your website
Look at the website authority distribution carefully, when examining backlinks pointing to your site. A natural profile, on the whole, will have the majority of its linking coming from low authority pages. If your inbound links are originating from high authority pages, you will have to dilute it by including lots of low authority backlinks to make your profile look natural.
Using the information mentioned above will assist you with your website’s Penguin recovery process.
If you think your site has been hit by a Penguin penalty, give us a call. Our Edmonton SEO experts at Comet Web Agency www.getcometseo.com can determine if you have been penalized and determine if you can get your site out of a Penguin penalty. You can find us on Facebook at https://www.facebook.com/cometwebagency/.