What Is SEO And Does It Matter?

Are you wondering what SEO is and how it can help your business? Are you worried that you do not have the budget or skills required to get started? Remember, SEO is efficient and affordable and allows you to increase sales by helping you reach out to new customers. Let us dig deeper into SEO and see how it can benefit your business.

The meaning of SEO

An acronym for search engine optimization, SEO means configuring your website and content to show up through online search results. Whereas traditional marketing strategies depend on connecting with your clients directly, SEO provides you with the power to connect with potential clients when they are searching online for information related to services and products you offer.

Therefore, it is not surprising that SEO leads to 14.6 percent conversion rates, which is much more than the 1.7 percent conversion rates achieved through traditional marketing such as print advertising or direct mail. Do not confuse SEO with paid search results as the former increases the visibility of your website with organic search results.

Why is SEO so important?

It is important because it boosts the search engine page rankings (SERPs) of your website, preventing you from losing potential customers to your competitors because of their websites higher in the SERP. Think of the number of times you use Google to find products and services. Others also use the same method to find what they are searching for.

Each time someone searches for your products and services, you want your website to appear at the top of the search results. Statistics reveal that 60 percent of individuals visit the top three websites that appear in search results.

How do search engines determine the ranking of your online business?

Search engines employ algorithms to deliver individuals with relevant information. You have to focus on building authority on keywords related to your business to appear on page one of the search results. Both offsite and onsite factors determine your website’s authority.

Onsite: Search engines give higher rankings to websites that publish fresh and related content regularly. If you own a real estate business, publishing regular blog posts in that niche will help to boost your online authority. The procedure is the same with websites promoting other types of companies or products.

Offsite: Search engines give more points to websites that have incoming links originating from high ranking websites of the same niche. You have a better chance of your site being listed prominently in search results when other websites link to your website or when people share your content on social networks.

Getting started with SEO

It takes time to influence search engines, but it pays off in the long run. Instead of writing typical home buying tips, publish content that answers the questions of the visitors to your website. For example, you can write such as:

• The best time to purchase a home in Edmonton
• Forecast of the Edmonton housing market in 2018

Begin establishing authority quickly by promoting those articles on social media or distribute it through your newsletter.

At Comet Web Agency, SEO matters to us and we’d be happy to show you why it should matter to you and your business. Give us a call and we’ll show you what the best SEO company in Edmonton can do for you.